Gemma Waite (McLellan)

Art Director / Designer

Hello and thanks for visiting! I'd love to help you with your design or advertising, but first, let's get to know each other a little better. This is me...


I get to dream for a living. Dream up ideas, concepts, spectacles, events, designs, packaging, billboards, bus wraps, mailers, websites, web banners... And then I get to make them happen! Turn a business from drab and outdated, to exciting, dynamic, memorable, fresh and interesting. And see a client’s energy and passion renew. 

With over 10 years advertising agency experience, I’ve played the Art Director role for companies and brands large and small. And now, I art direct, design, produce and account manage for small to medium sized brands and businesses. Seeing a job through from conception to production with a client, and seeing their joy, gives me so much pride in my work. More than any Industry Award could give (though I have a couple of them too).

So, whether you’re an agency or a business and you’re after an art director who can do more than just direct art; who is intuitive about the brand as a whole - not just the individual job; who is invested from start to finish and who gets results, give me a shout. 


Gemma's ability to translate a brief into a fantastic creative is second to none. - Alice Collins, Insight Communication

Rarely does a designer appreciate the brief from the client’s perspective in such a way that they deliver creative that absolutely nails the client’s brand and strategically targets their audience to deliver the message on time and on budget. - Clare Collins, Insight Communication

Gemma has a real passion for innovation and is a well rounded advertising professional who feels right at home working in any medium, including the digital and social media space. - Mike Retter, Circus Group

Gemma may be at her best when conceptualising and developing ideas. But she also has a brilliant eye for design direction and the ability to develop and enhance an idea through her designs. - Steve Davis, Circus Group

Gemma is, as her name states, a gem; a rare and precious one at that. And like all gems, she is multifaceted and worth her weight in gold. Smart, insightful and incredibly talented, Gemma not only knows her way around a shoot, but delivers the goods on print, experiential, outdoor, digital and radio. - Roy Faulkner, RADvertising

© ​GEMMA WAITE 2013 / Call +61 411 015 867 / email

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