Westfield

Agency

Media

Sibling Agency

Digital

The Westfield Digital Gift Card is the first of its kind. A gift card that sits in your in-phone wallet and can be spent using Apple Pay or Google Pay. As it's new, we needed to teach people how to use it, so we created a 'how-to' video. We also helped create their new brand guidelines so the brand was consistently represented across every channel in an epic 182 page guide.

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We launched our new digital gift card with in-centre smartscreens, online banners and social

And spoke to relevant gifting events

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Then taught people how to use it

We also helped celebrate Luna New Year

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