Sibling Agency


The Westfield Digital Gift Card is the first of its kind. A gift card that sits in your in-phone wallet and can be spent using Apple Pay or Google Pay. As it's new, we needed to teach people how to use it, so we created a 'how-to' video. We also helped create their new brand guidelines so the brand was consistently represented across every channel in an epic 182 page guide.


We launched our new digital gift card with in-centre smartscreens, online banners and social

And spoke to relevant gifting events

Then taught people how to use it

We also helped celebrate Luna New Year

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